The Forgotten Age of Cool: ‘Rock My World’ by For You Brother

Look. Guitars are cool. Blues is cool. For You Brother is cool. Really cool.

Not the outsider cool of Velvet Underground. Nor the modern cool of Lil Yachty. It’s the old-school, in your face, main street, you don’t rock as hard as we do cool of a time now gone by. Empty alleys. Sun-glasses. Neon lights. Tumbleweed. Put this in your pipe and smoke it rock.

Down the block, around the corner, where the heels step out of the Benz onto the red carpet; where the lights flash and the vibe is seen before it’s heard; that’s where you’ll find For Your Brother.

It’s for the A-listers. The VIPs. For high-balls and columnists. For those who know, who really know, how to party. The people who wake up every day, grab life by the horns, wrestle it to the ground, and triumph.

It’s the secret aurora delivered by those in the know to those in the know. It’s completely put together. It rips. It’d turn a truck stop into a dance hall. It’ll make your grandmother skip church to gun it down 66. It’d turn that work convention into a night to remember.

Music like this is the tell tale sign of people who know how to have a good time. And because of that, it delivers a vibe that seems to have been lost on the modern generations. It’s not that trap and mumble rap is bad. It’s just that it doesn’t have this presence of mind when delivering the ultimate, feel-good party vibe that can make any atmosphere bump from its formidable coolness.

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